Coachella is all about entertainment on every level and beyond, and aside from the A-list musical talent and scenery, this iconic festival has made its name as the Super Bowl of marketing activations targeted at millennials. Here’s a look at what went down in 2018 and how you can look to create more memorable brand activations – festival or not.
Read MoreIn the age of the selfie, people are looking for images that speak to them personally. Something that doesn't come off as too constructed, airbrushed or posed. Now, more than ever, it's imperative that your brand's imagery is in tip-top shape. Here are five questions we ask ourselves when curating visual content for our social media platforms.
Read MoreIf you use Google, Facebook or any other web-based platform that requires some of your private information, your persona is being documented online, somewhere. You have a personal brand, to some degree, whether you like it or not. The question is, do you want to play a proactive role in shaping it, or not? Here are a few reasons why we think being conscious of your personal brand can positively impact your business.
Read MoreWe're living in a world where people are moved by looks first and function second and, as much as we hate to admit it, aesthetics really are just about everything. If you're not creating interesting eye-catching visuals as part of your content strategy, you're missing a trick. Here are five things to consider when thinking about your brand's visual content.
Read MoreJanine Martins, a new-to-market local wellness company, approached Not Your Standard to develop its brand identity and integrate the new brand across existing social media platforms. Read our case study to find out how the company secured an exclusive partnership with a luxury hospitality company and gained a significant uptick of new clients.
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