Why the Time is Now to Create Your 2018 Media Plan

While the new year is a great time to make New Year's resolutions – and then break them and promise you'll keep them again next year – when it comes to your business, setting objectives [or resolutions by another name] every year, and sticking to them, is key to your success. Here are a few ways to plan your year ahead, starting from now.

NYS InsightHarriet MoonNovember 28, 2017Not Your StandardMedia, Media Plan, Media Strategy, Media Planning, Marketing Strategy, AdvertisingComment

How to Use Your Brand Story to Get PR

Public relations is less about selling and more about telling stories that engage your target audience. And if you think you don't have an interesting, media-worthy story – we might just convince you otherwise. Make it harder to forget you by incorporating these tactics into your PR approach.

NYS InsightHarriet MoonAugust 1, 2017Not Your StandardPR, Public Relations, PR Strategy, PR Plan, Reputation Marketing, Media, Media Plan, Media StrategyComment