A good internal communications programme goes beyond imparting the basic handful of skills and company boilerplate to your employees — but really integrates staff into your company's culture and beliefs. Here are some ideas for turning your staff into effective brand storytellers.
Read MorePublic relations is less about selling and more about telling stories that engage your target audience. And if you think you don't have an interesting, media-worthy story – we might just convince you otherwise. Make it harder to forget you by incorporating these tactics into your PR approach.
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