We sat down with super stylist Kelly Massias to chat about how she used a 65K+ [and growing!] Instagram following to build a global brand from a tiny island. Here's how this talented beauty juggles school lunches and colour fixes.
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A good internal communications programme goes beyond imparting the basic handful of skills and company boilerplate to your employees — but really integrates staff into your company's culture and beliefs. Here are some ideas for turning your staff into effective brand storytellers.
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Authenticity is no easy feat but it still continues to be the leading lady of many companies' marketing efforts. While there's no secret ingredient to being 100% genuine, here are some things to think about to help you get that 'just rolled out of bed, un-done but done' look for your own marketing content.
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Without brand consistency, there simply is no brand. And without overgrowing greenery, there is no Not Your Standard. Here are five things we think are testament to creating a strong, standout brand
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Last week we were fortunate to attend the launch of a new collaboration between Celebrations Ltd. and Luxury Cayman Villas and to toast JVBDesighHouse, the latest venture from JoAnne V. Brown. Here are some of the tactics they incorporated on the night.
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Public relations is less about selling and more about telling stories that engage your target audience. And if you think you don't have an interesting, media-worthy story – we might just convince you otherwise. Make it harder to forget you by incorporating these tactics into your PR approach.
Read More![Our Office Essentials [and Sneak Peek]](https://images.squarespace-cdn.com/content/v1/58feacb329687f91576115b0/1500931659630-EL787C5QOSWM7CV5KX71/nys-meeting-room-hi-res+%281%29.jpg)
Having invited a few friends over for cocktails later this week, we spent the weekend finishing off some of the finer details of our new office. Here's a few things we learned along the way – and some of the essentials we couldn’t imagine Not Your Standard #officelife without.
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Content marketing may be trending, but this cost-effective, easy to implement strategy is a total game-changer when it comes to your online marketing efforts. Plus, it's kind of our specialty. Here are five content marketing tactics you can integrate into your next campaign.
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If you want your business to really talk to your customers, you're going to need to not only do it strategically, but with clever copywriting. Here's why you should start investing more time into your copy.
Read More![How to Create a Brand [and Why It's Important]](https://images.squarespace-cdn.com/content/v1/58feacb329687f91576115b0/1499704865802-FR9V511EDHY5PFBTVMY4/how-to-create-a-brand.jpg)
We know that you know that your company is more than its logo, just like Apple is more than a fruit. Here's how to get started on creating a real brand.
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